About This Project
Since 2018, NorthPointe Hospitality Management had the privilege of managing the Crowne Plaza North Augusta, guiding it through a remarkable journey of success. After a truly rewarding partnership, the hotel sold in November 2024.
Northpointe Hospitality Management Group (NPHM) conducted pre-opening technical services and adjunct development services of the $45 million project since the opening in 2019. NPHM was also a minority investor.
- 94% Increase in Revenue from $6.6 million to $12.8 million
- 152% Increase in Profits, GOP from $2.3 million to $5.8 million
- 156% Increase in NOI from $1.6 million to $4.1 million
About the Property
The newest Augusta luxury hotel, the Crowne Plaza North Augusta is ideally situated in the upscale Riverside Village community of North Augusta, SC. Near downtown Augusta, GA, home to the Masters Tournament, this hotel is refined, yet approachable providing a seamless experience between work and leisure for visiting guests and a local hangout for neighboring residents. A specialty restaurant (Salt and Marrow), cozy parlor lounge, and a rooftop bar (Jackson’s Bluff) with sweeping views of the Savannah River and the award-winning SRP stadium, Crowne Plaza North Augusta is a modern Augusta hotel whose ties to the heritage, history and natural surroundings are evident throughout the thoughtful and welcoming design.
Key Results
- Tripadvisor Travelers’ Choice Winner for the 5th year in a row (2020-2024)
- Tripadvisor ranking #1 in North Augusta, with a stellar 4.5 rating
view the property
Number of rooms
180
Budget
$45 million
Key features
12,000 sq. ft. of meeting space, Full service restaurant, Rooftop bar, Woodfired grill feature
Awards
IIDA 2020 Best Interior Design. Tripadvisor Travelers' Choice Award (2020, 2021, 2022, 2023, 2024). Priceline Agoda’s Award 2022. IHG New Hotel Design Award 2018. Joseph P Riley Award for Economic Development 2019. OpenTable Diners' Choice 2019, 2020, 2021.
Location
North Augusta, SC
Date
2018 - 2024